The first page of Google receives 95% of web traffic, and the first five organic search results get over two-thirds of all clicks. According to enterprise SEO specialists at BrightEdge, over 53% of all website traffic comes from organic search.īy climbing the search engine rankings, you can significantly boost your website’s organic traffic. Organic traffic includes unpaid visitors who arrive at your website via a search engine. Unlike Pay-Per-Click (PPC) advertising, email marketing, and social media advertising, SEO targets organic traffic. Seekz ― when you want a metasearch engine that produces the most relevant results and removes all duplicates.SEO is a marketing technique that aims to improve your website’s ranking position and search engine visibility.SearchSalad ― when you want a combination of search engine results and information from all the major review websites.Polymeta ― when you want a super intelligent metasearch engine that can recognize colloquial language and uses an algorithm to organize results.Ithaki ― when you want your aggregated results to be ranked by an internal algorithm.Dogpile ― when you want a compilation of results from all the major search engines.Which metasearch engines should I use for what? Again, this shortcoming works against the appeal of more information per query. After all, if you enter the same query into both Google and Bing, the results won’t be totally different. Plus, sponsored results are still favored and featured most prominently.įinally, as you can imagine, metasearch engines sometimes pull identical sites and pages into their aggregated results.

They do not interpret query syntax as fully or as accurately as standard search engines, and users are forced to keep their queries relatively basic.įurther, despite the advantage of drawing from a larger pool of information, metasearch engines do not produce as many results as do standard search engines, a fault which may undermine the main advantage of use. What are the disadvantages of metasearch engines?Īlthough they’ve been around for over two decades, metasearch engines are still pretty simple in comparison to giants like Google and Bing. Some metasearch engines-IxQuick and Vivismo, for example-even have their own post-processing algorithms by which they rank the aggregated results according to relevance and source authority. If you conduct a search with a single search engine, there’s a chance that you’re missing out on key information simply because that particular search engine doesn’t rank it prominently enough for you to notice. With each different search engine comes a different index, a different crawler, a different algorithm, and so on. But, it’s far too time-consuming and confusing to compare the results of different search engines. The fundamental benefit of using a metasearch engine is rather obvious: you get much more information than you would using a standard search engine.Īnyone who uses the Internet to learn wants the broadest, most complete picture possible. So, what are these users looking for? What are the advantages of metasearch engines? Today, as we said, users have their choice of many metasearch engines. It wasn’t perfect, of course, and with the ensuing years came a slew of other metasearch engines. Then, in 1995, came MetaCrawler: a narrower, more accurate improvement upon SearchSavvy launched by a student and a professor at the University of Washington. Although novel, SearchSavvy was quite simply and not terribly reliable. In the early 1990s, Daniel Dreilinger of Colorado State University unveiled a project called SearchSavvy-the OG metasearch engine, which aggregated the results of 20 different search engines and directories. Where did metasearch engines come from?īelieve it or not, they’ve been around for a long time. The idea is that this breadth of information allows users to get the best answers as quickly as possible. In essence, a metasearch engine allows a user to enter a single query and field results from several sources.

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